Experts Speak (Some More): How to Compete Against Amazon
In Website Magazine's upcoming June issue, we profiled Internet retail professionals with tips to share about competing against the almighty Amazon. Their advice ranged from repricing and reviews to community building and customer validation.
Website Magazine has included some other great advice below (from professionals like you).
Own Your Lists
"We are a small cosmetics company (Chrislie.com) that constantly competes against amazon.com. The strategies that gives us an advantage against amazon are three main areas: Email newsletters with purchasing incentives, display ad retargeting and shopping cart remarketing through emails.
Our newsletter list is an extremely valuable asset to drive more revenue. This way we do not depend on third-party platforms and our email list belongs to us. We retain control of how frequent and how much of an incentive to offer our newsletter subscribers."
~Philip Lam, Internet Marketing Specialist at Chrislie Formulations
Improve Your Mobile Presence
"Smaller retailers can compete with Amazon by upping their mobile game. As real-world businesses struggle to 'know' their customers like Amazon does (tracking what they buy, how often, etc.), the best way to build a relationship is through better human interactions. The physical world needs to catch up to the digital world, where Amazon is "stealing" business from the little guys.
1app (www.use1app.com) has built a platform that connects real-world businesses to the mobile digital world, giving people a more human experience that translates to customer loyalty and word-of-mouth referrals. The idea is to treat customers as an "insider" with personalized special offers or loyalty programs, and to create a two-way conversation via an app. Rather than just marketing to a customer, 1app enables customers to post and share information about a business as well. It's sort of like a Facebook for local business, that connects a neighborhood via an app. Rather than connecting a human to a server, the app connects humans to humans."
~Cliff Boro, executive chair, 1app
Provide Customization Options
"There’s a tipping point for most products where the customer will always elect a custom version from a standard version if the price, quality and delivery times are right. The ability to work one-on-one with your customer to turn their idea into reality is a huge opportunity for businesses to secure customer loyalty. At BuildASign.com, we’ve seen a rise in repeat customers due to our ability to take their creation and give them an end product that exceeds their expectations."
Dan Graham, Co-Founder and CEO, BuildASign.com