Exploring YouTube's Best Marketing Campaigns
For the past few years you have read about how a viral video on YouTube can send a business rocketing toward profitability. We've all seen Diet Coke explode with Mentos and that crazy "scientist" blending everything from tennis balls to iPhones. Want to know how to get the same kind of publicity?
Enter YouTube Show & Tell, a channel dedicated to showcasing YouTube's best marketing initiatives throughout the years. Here, you can view examples of smashing successes and hopefully learn some valuable lessons along the way.
On the channel you can view videos of the interactive variety, branded channels, brands' channel home pages, viral hits and browse by industry.
YouTube has enlisted the Art Directors Club (ADC) to help curate the channel and "provide expert commentary" to help businesses learn more about creating winning campaigns on YouTube.