Extended Reach and Improved Targeting for Advertisers
A new partnership between digital advertising company engage:BDR and analytics company Neustar is helping advertisers reach up to 97 percent of adult American Internet users and segment audiences with more than 16,000 consumer attributes and profiles.
Through the partnership, the two companies have integrated engage:BDR’s audience pool with Neustar’s AdAdvisor audiences. This allows companies to leverage Neustar’s ability to connect offline data and insights to maximize their programmatic digital spend. Moreover, the targeting product uses verified offline data from hundreds of sources to identify and segment customers by brand preferences, product affinities, psychographic variables and demographic data across categories like apparel, computers and electronics, dining, financial services, grocery, lifestyles, media consumption habits and mobile device ownership. This helps engage:BDR’s customers to accurately target niche audiences through digital marketing campaigns.
It is important to note that the new targeting capabilities will be available across engage:BDR’s cross-device display and video ad network. In fact, advertisers will be able to use Neustar’s data-driven insights to target desktop, mobile and tablet users via engage:BDR’s real-time bidding (RTB) platform.
“We partnered with Neustar, one of the top data and analytics companies in the market with a unique ability to connect offline data and insights into the digital advertising arena, to continue to help advertisers achieve the highest possible ROI using our platforms,” said Ted Dhanik, CEO of engage:BDR. “We can now further provide advertisers with a combination of reach and targeting precision that is truly unique in the industry.”