Extending the Reach of Ecommerce Websites

Pete Prestipino
by Pete Prestipino 16 Jan, 2023
Extending the Reach of Ecommerce Websites

Perhaps the greatest threat to the success of ecommerce merchants today is not extending their reach onto marketplaces. 

With so much shopping activity on platforms such as Amazon, eBay, Walmart and others, however, Internet retailers must plan for this reality and leverage systems that put their products in front of consumers whereever they are on the digital landscape. 

Sellbrite, for example, a channel management platform that simplifies listing and selling across online marketplaces, recently announced that it has been selected to join the Shopify Plus Technology Partner Program. The solution provider will enable Shopify Plus merchants to list their products on marketplaces such as Amazon, eBay, Walmart, Jet, and others, as well as provide tools and automation to prevent overselling, optimize fulfillment, and more.

Sellbrite's channel management capabilities expand upon the native Amazon and eBay integrations that Shopify Plus currently offers and includes other marketplaces where Shopify Plus merchants commonly sell. Sellbrite also allows new Shopify Plus merchants to quickly populate their store catalog with product data from their former commerce platform or other sales channels.
 
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.