Extending the Reach of E-Commerce Websites
Perhaps the greatest threat to the success of e-commerce merchants today is not extending their reach onto marketplaces.With so much shopping activity on platforms such as Amazon, eBay, Walmart and others, however, Internet retailers must plan for this reality and leverage systems that put their products in front of consumers whereever they are on the digital landscape.
Sellbrite, for example, a channel management platform that simplifies listing and selling across online marketplaces, recently announced that it has been selected to join the Shopify Plus Technology Partner Program. The solution provider will enable Shopify Plus merchants to list their products on marketplaces such as Amazon, eBay, Walmart, Jet, and others, as well as provide tools and automation to prevent overselling, optimize fulfillment, and more.
Sellbrite’s channel management capabilities expand upon the native Amazon and eBay integrations that Shopify Plus currently offers and includes other marketplaces where Shopify Plus merchants commonly sell. Sellbrite also allows new Shopify Plus merchants to quickly populate their store catalog with product data from their former commerce platform or other sales channels.