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Eyeing Amazon's Future Beyond Cloud Computing

Amazon Web Services (AWS) made a rather interesting acquisition a few weeks ago that will add even more productivity tools for customers of its cloud-computing offerings. 

AWS acquired Thinkbox Software, a company which develops and sells solutions for media design and content creation aimed at those in the video and broader visual media industries. 

Thinkbox currently offers services including systems for render management (“Deadline”), geometry caching (“XMesh”) and particle meshing (“Frost”), and a series of particle rendering solutions (its “Krakatoa” line), among others.

The deal is the latest in a series of acquisitions made by AWS to expand the kinds of services that it is offering to users beyond basic cloud computing (e.g., storage and processing). Other semi-recent acquisitions include Harvest.ai's (security services), Biba (video conferencing), and Elemental Technologies (several years ago), another video technology company (encoding and transcoding software for multiscreen content delivery). 

So what is Amazon working on? Are these acquisitions helping Amazon retain their existing clients or is Amazon considering introducing a more formal suite of software products and solutions for developers? 

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