eZanga Contextual Arrives (Too Late?)
Search advertising company Ezanga has added a contextual offering to its suite of services.
The contextual advertising technology enables advertisers to specify a target audiences (geographic and demographic) based on marketing goals and use text, graphics, rich media, pop under or interstitial ads with keywords, locations, time/day targets and channels of interest. Sound familiar? It is - in fact, I could rattle off ten or twenty companies that provide a similar solution. Too little, too late for eZanga?
The difference of this offering is in the details. Ad design and creation services are available to advertisers and most unique is that eZanga offers pay-per-click, pay-per-view and pay-per-visit pricing models for its Contextual customers. That may be enough to convince online advertisers to test the platform.
“Successful marketing campaigns are never isolated,” said Richard K. Kahn, CEO of eZanga. “Instead, they are made up of efforts that work in unison with one another. Through eZanga Contextual, we are allowing our current and future clients to run more integrated online marketing campaigns that will be more impactful for their bottom line. In the future, we look to expand our service offerings further to build on our capabilities.”