Facebook Ad Spend Sky Rockets While Google Slows
The report analyzes the agency’s client base for paid search, SEO, product ads and other marketing activities to provide detailed insights into digital marketing trends. Key findings include a significant rise in Facebook ad spend (62 percent increase in Q2 2015 compared to the previous year) as well as a particularly slow growth for Google ad spend (just 12 percent YoY, down from 24 percent a year prior). Also, Merkle found that mobile phones and tablets produced 41 percent of paid search clicks and accounted for 31 percent of overall ad spending.
What’s more, other highlights from the report include a 12 percent YoY increase in organic search visits, an overall increase in paid search spending of 14 percent YoY and Yahoo’s new search platform, Gemini, accounting for 15 percent of total Bing and Yahoo paid search clicks across all devices.