Facebook Ad Spend Skyrockets
According to Facebook COO Sheryl Sandberg, Facebook's biggest advertisers have increased their advertising spend on the site 10-fold; some as much as 20-fold or more.
"Two years ago the big brands were experimenting with us," said Sandberg. "They started buying with us a year ago. Now, they’re going big."
This is all leading up to a rumored Facebook IPO, said to be plausible by 2012. Naturally, the more revenue they can generate - and demonstrate - the greater value when Facebook does go public. Also according to Sandberg, Facebook is working on other significant deals and acquisitions to add value to the site.
For most companies, it's not yet completely clear whether Facebook ads are truly effective at generating quality leads or increased conversions/revenue. What is clear, however, is that Facebook continues to grow its user base. Certainly, 500 million users are nothing to sneeze at.
According to comScore, Facebook took over Yahoo's spot as the top display advertiser in the United States. Surely, these ads have helped fuel display advertising's reboun - eMarketer predicts display spend to rise 13 percent this year.
Now might be the time to get involved in Facebook advertising. Prices have remained steady, the website is still the hottest property online and you can expect those prices to increase sooner than later. You can run a few simple camapigns on the cheap, look for results and optimize in no time at all. There is plenty to gain here.