Facebook & Paypal Team Up for Ads and Credits
Facebook advertisers will soon be able to use PayPal to pay for Facebook Ads.
Partnering with PayPal will give Facebook an opportunity to attract small businesses in areas where the payment process can be difficult and expensive. In addition, PayPal will become a payment option for Facebook Credits, which is currently being tested in a small number of games and applications (primarily virtual goods, including items from the Facebook Gift Shop).
“We want to give the people who use Facebook, as well as advertisers and developers, a fast and trusted way to pay across our service,” said Dan Levy, director of payment operations, Facebook. “As our business has grown, offering local methods of payment has become increasingly important for advertisers who want to buy Facebook Ads. Teaming with PayPal, a global leader in online payments, makes this possible.”