Facebook Announced Innovation Competition Winners
As technologies continue to evolve and expand, companies are constantly pushing the boundaries of what is possible.
Facebook has recently announced the winners for its 2015 Innovation Competition.
For those unfamiliar with the Innovation Competition, the challenge invites Facebook Marketing Partners to build advertising tools that address new challenges and opportunities. The central theme of this year’s competition was “Vertical Solutions,” asking competitors to solve unique obstacles in a vertical of their choice. Earning this year’s “Innovator of the Year” title was adMixt for its Flightplan creation, a self-serve ad tool that combines dynamic product ads with local awareness ads in order to promote products available in a nearby physical store.
Additionally, Facebook also recognized four other competitors for “Excellence in Innovation”: Brand Networks for its Collision Management tool, Datalogix and its Relevancy Engine, Kenshoo for its creation titled "Digitizing Circulars" as well as Smartly.io’s image template tool called Dynamic Image Templates.