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Facebook Connect Driving Engagement, Website Visits

Posted on 12.09.2009

Facebook Connect launched one year ago and, so far, it's having a positive impact for website developers. In its simplest form, Facebook Connect allows website visitors to log in to websites and share content with a click - sending that website's content to the user's wall, which is then viewable by all of their friends and social connections, or as a private message. But it goes beyond that. Facebook Connect can also work with mobile devices, desktops and even gaming consoles. As users become more accustomed to sharing content through Facebook and essentially carrying their Facebook identities with them as they surf the Web, website owners have the possibility of their content being spread to a massive audience, very easily. This might have something to do with Facebook now being the Web's third-largest site where users watch online video. Logically, if you produce Web video, you will certainly want a Facebook Connect button right next to it so users can share it with their network.

From Facebook's Ethan Beard, who leads the Facebook Developer Network: "From social widgets like the Comments Box, Share button and Live Stream Box to deeper integrations including log in, Facebook Connect is helping developers drive more traffic to their site, ease the registration process, and provide a more engaging experience for users. By adding social elements through Facebook Connect, websites in a variety of verticals are revolutionizing industries."

Below are some pretty impressive numbers that show not only the scope of implementation of Facebook Connect, but also the potentional. Either way, there are more than 350 million Facebook users, and however they decide to share content is good for website owners. News like this is even more important in light of Google's recently launched real-time search. Learn more about Facebook Connect and how to implement it on your site.

  • More than 80,000 websites and devices have implemented Facebook Connect
  • More than 60 million Facebook users are engaging with Facebook Connect on external services each month
  • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect

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