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Facebook Continues It Social Login Domination [Infographic]

Posted on 11.03.2015

A new Gigya study is once again shedding light on consumers' preferences when it comes to using their social media credentials to authenticate their identity across the Web.

The Landscape of Customer Identity study for Q3 2015 shows that Facebook is still dominating the social login wars. That said, the social network actually saw its market share decline by 2 percent for the first time since Q3 2013.

When it comes to the social login share of the e-commerce industry, Facebook leads the way with 69 percent of the social login share, followed by Google at 19 percent and Amazon at 6 percent. Facebook also had the largest share in every other industry, with 77 percent of the social login share for consumer brands, 76 percent for mobile applications and 74 percent for education/non-profit businesses.

Country-specific data found that Facebook actually lost momentum in North America in Q3 2015, as its social login share dropped by 3 percent compared to the previous quarter. In Central and South America, however, Facebook received 81 percent of the market share, while Google has just 14 percent of the market share and Twitter ha just 4 percent.

Discover more of the study’s data by checking out Gigya’s infographic below:


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