Facebook Expands Video Ad Capabilities with LiveRail
Users spend an average of three and a half hours on social media sites.
With people spending so much of their time browsing and interacting on social media it is no surprise that advertisers are chomping at the bit to display their ads on the sites.
Social media giant Facebook has announced its acquisition of LiveRail, a provider of video advertising solutions. LiveRail has been around since 2007 and has an expansive list of clients that includes Major League Baseball and ABC Family.
LiveRail provides its clients with breadth of technology like real-time analytics, the ability to deliver ads to both mobile and desktop screens as well as CheckPoint which allows publishers to block potentially inappropriate ads. Through LiveRail companies are able to bid in real-time for inventory on publishers websites as well as allow publishers to control who is able to access their inventory.
While Facebook already offers Premium Video Ads to certain advertisers, the social giant believes that with the purchase of LiveRail they will be able to offer more relevant ads to their 1 billion active monthly users.