Facebook Extends Advertisers Mobile Options

With the holiday season in full swing, advertisers looking to spread their message on the popular social network Facebook will notice a few changes to their mobile ad options.

First, the social media juggernaut announced that marketers will now have additional control over how their mobile ads are displayed. For example, advertisers will now be able to set up their ad campaigns to reach a set amount of people (e.g. 10 million users) as well as set a cap on how many times a week individuals will see the ad (e.g. four times a week). Also, Facebook announced they are enabling video ads to automatically play in the News Feed of their mobile app.

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Lastly, Facebook also announced that they have extended device targeting options for advertisers to include Amazon Fire tablets. Advertisers will now be able to target Fire tablet users with display ads containing call to action buttons.