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Facebook Gives Back with New Tools for Nonprofits

Posted on 11.19.2015

Facebook has unveiled new tools to help nonprofits succeed on its social network.

For starters, the social network unveiled a tool called “fundraisers” which provides nonprofits with a dedicated place to raise funds for a specific campaign. With fundraisers, nonprofits can tell the story of their campaign, rally supporters, collect donations and track progress toward a goal. Plus people will be able to donate in just a few taps as well as share their donation activity with friends. All shared posts will also include a donate button to make it easy for anyone to donate directly from the News Feed.

In addition to the fundraisers feature, Facebook unveiled an improved donate button for nonprofit Pages and posts. According to the social network, adding a donate button to a Page will give a nonprofit a consistent place to collect donations, while a donate button on posts will enable users to donate without leaving the News Feed.

“With more than 150 million people around the world connected to a cause, Facebook is a global community of volunteers, donors and activists coming together to make the world a better place,” Facebook said in its announcement. “People raise money for disaster relief, they search for missing children, and they bring attention to the issues they care about. We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.”

It is important to note that these features are not yet available to everyone, as Facebook is testing the experiences with 37 partner organizations right now. That said, the social network says it is committed to expanding the tools to as many organizations as possible in the future. Those who are interested in leveraging the tools can sign up to learn more here.


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