Facebook Looks to Win with Sports Stadium
Facebook is tackling the sports world, as the social network unveiled a new dedicated place on its platform to enable users to experience sports in real-time with their friends around the world.
The new feature, dubbed Facebook Sports Stadium, features all content related to the game in once place, with the content being placed in chronological order. With the feature, users can see posts from their friends as well as their friends’ comments on plays. What’s more, Sports Stadium displays live scores, a play-by-play, posts and commentary from experts and easy access to their Pages. Lastly, users will be able to discover game information in Sports Stadium, such as where games can be found on TV.
“With 650 million sports fans, Facebook is the world’s largest stadium. People already turn to Facebook to celebrate, commiserate, and talk trash with their friends and other fans,” the social network said in its announcement. “Now we’ve built a place devoted to sports so you can get the feeling you’re watching the game with your friends even when you aren’t together.”
Facebook also notes that its new feature is a “second-screen experience” that it hopes make the broadcast of games even better. Users can get to Sports Stadium by searching for games on the social network.
It will be interesting to see how content marketers in the sports vertical respond to this feature, as it could take traffic away from their websites and apps. That said, since Sports Stadium provides easy access to sport experts’ Pages, it could also help boost awareness and engagement metrics for these professionals.
The feature is starting to roll out for American football games and will support other sports around the world, such as basketball and soccer, soon. It is also important to note that the experience is currently available for iPhone users in the U.S.