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Facebook Makes #TBT Effortless

Posted on 3.24.2015

If you spend any amount of time on Facebook, it is likely that you have seen the “Time Hop” app in the newsfeed. With this app, Facebook members have the ability to look up and share photos and status updates they previously posted (a year ago, two years ago, etc.) on the social network. Now Facebook is enabling users to do the same thing with its new native feature, “On This Day.”

On This Day enables users to view content from "this date" in the past. For instance, users can see past status updates, photos and posts from this exact day in history one year ago, two years ago, etc. Plus, every user’s On This Day page is only viewable to that user unless the user shares the content with his or her friends.

To view the On This Day page, users must click on the On This Day bookmark, search for “On This Day” or visit That said, users may also see a story in their newsfeed. Once a user visits the page, they can choose to subscribe to notifications to be alerted when the feature has memories available.

It is important to note that users have the ability to not only share their historic posts, but also edit and delete them. This feature will likely be engaging for Facebook members who like to reminisce with friends, as well as for brands who want to look back at milestones and effortlessly participate in #TBT (Throwback Thursday). While the feature isn't available for everyone yet, Facebook notes that it is rolling out globally on both the Web and mobile.

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