Facebook Marketing Through DesignPax
DesignPax is a new on-demand design model that creates websites, banner ads and social media designs such as Facebook and Twitter landing pages for Web marketers in less than 48 hours. Founded by former Advertising.com executive Ayal Ebert, DesignPax is experiencing significant growth in its first year and includes Adroll, Retargeter and MyBuys as clients.
The fastest-growing service provided by DesignPax is the company’s seamless creation of Facebook pages for Web marketers, accounting for 15 to 20 percent of the firm’s overall business since launching in June 2010. DesignPax is creating an interface that will allow customers to order the product through their platform and enable the firm to install it for them on their Facebook accounts.
The design components include half a page (the teaser) and then a full page that is exposed once a user clicks on the Like button. The company will design the components for clients and integrate them with a third-party Facebook app that enables Fan Gating.
Adding a Fan Gating feature allows businesses to get more users to Like their pages. Marketers are at times intimidated by the process because it involves designing two components and setting up an app on their Facebook pages that will enable the feature.
DesignPax aims to take care of the process by including custom design and installation, introducing the new functionality later this summer.