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Facebook Opens New Mobile Ad Program to All Marketers

Posted on 10.07.2014

As consumers respond less and less to mass advertisements companies have begun to make the switch to more personalized ads.

However, to send personalized ads marketers need information on individual consumers and what better place to get said information than from the world’s largest social network.

Facebook has recently announced they are opening up Audience Network, one of their mobile ad programs, to all advertisers and apps.

Through the opening of Audience Network advertisers will be able to leverage Facebook’s demographic data, like age and location, to send more relevant ads to consumers with the hope of increasing conversions through personalization. Another benefit of Audience Network is that it uses the same measurement features that marketers use when advertising directly on Facebook so there will be no learning curve for seasoned Facebook marketers.

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There are three varieties of ads that Audience Network supports-banner, interstitial and native-which allows for marketers to seamlessly integrate their ads in any app without causing a jarring experience for the user.

Also, Audience Network now allows marketers to display a third type of ad, link ads, in addition to the app install and app engagement ads that it already supported. The new link ads enable marketers to send traffic directly to their company’s mobile site.

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