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Facebook Poised to Threaten YouTube for Ad Dollars

Posted on 12.05.2016

Facebook is reportedly testing a dedicated video tab inside its mobile app among a beta group of users, and it could be a rather significant threat to the none other than YouTube, where many millions of ad dollars are spent each year. 

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Sources indicate that the tab appears on its bottom menu alongside the notifications, timeline, marketplace and setting tabs and open up into a separate video hub, delivering a fed of live videos and other video content based on a user's subscriptions or interests. 

Many insiders suggest that the dedicated video vertical provides Facebook an opportunity to capture more ad dollars from TV, but in the interim, it's not difficult to see how it may capture some of the spend from a platform like YouTube which has been losing steam over the past few years as Facebook slowly extends its reach and control.

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