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Facebook Reactions & 11 More Social Updates

Posted on 3.01.2016

Two months into 2016 and digital professionals have already seen some pretty major updates from the Web’s most popular social networks.

Not only did Facebook finally release its much-anticipated “Reactions” feature, but Twitter also made a pretty significant timeline change that helps its users discover new content. Video is also a hot social topic, as YouTube unveiled a new “Blurring” tool and Facebook Page owners received new ways to measure video engagement in their Page Insights.

Since it can be difficult for busy ’Net professionals to keep up with all of these updates, Website Magazine collected some of the month’s top headlines and put them into its February 2016 Social Snapshot. Learn more about these updates by checking out the stories featured below:


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Facebook Adjusts the News Feed Algorithm (Again) – Through its “Feed Quality Panel” initiative, Facebook is asking over a thousand people to rate their experience every day and tell the social network how it can improve on the content that is displayed in members’ News Feeds.

Facebook Celebrates #FriendsDay (You Should Too) – Although February 4th is actually Facebook’s 12th birthday, the social network decided to recognize the day as Friends Day to highlight the importance of connecting rather than celebrate itself. In addition, Facebook unveiled some new data on degrees of separation as well as new products to further encourage its members to celebrate their connections.

Social Proof in Social Ads – Jivox recently announced a partnership with Taggstar where the popular marketing and advertising platform will use Taggstar’s Social Proof Engine to pull real-time data about product popularity and other trends based on shoppers’ online browsing history, making it possible for users of the Jivox IQ Dynamic Ad Platform to personalized ads in real-time using the data.

Twitter 's Big Timeline Change in Focus – Twitter launched a new feature that helps users discover Tweets while they were away from the platform. When the feature is turned on in a user’s settings, they will see the Tweets they are most likely to care about at the top of their timeline.

Who Got Paid? Social Platform Continues to Sprout – Sprout Social announced it has secured $42 million in Series C funding from Goldman Sachs and NEA. This latest round of funding is by far the largest yet for Sprout Social, which raised a total of $18 million in two previous rounds.

Adding GIFs to Tweets Just Got Easier – A new feature dubbed GIF search, enables Twitter users to easily share GIFs in Tweets and Direct Messages.

Facebook Instant Articles Available for All Publishers – Facebook unveiled its Instant Articles feature back in May, enabling content from select publishers to load up to 10 times faster within the Facebook app than standard mobile Web articles. Now the social network announced that it is opening up the feature to everyone on April 12.

New Facebook Video Metrics Arrive – Facebook is rolling out a redesigned video metrics interface in Page Insights, including “minutes viewed” and “10-second views.”

Sprinklr and Yelp Team Up – Enterprise social technology company Sprinklr has unveiled a partnership with Yelp to bring full-text reviews, business insights and sentiment analysis to its clients.

Get Ready for New Reactions on Facebook – Brands on Facebook have new types of interactions to measure, as the social network has finally rolled out its anticipated “Reactions” feature.

YouTube Gets Blurry – YouTube launched a new Custom Blurring tool. Although the ability for creators to blur faces in videos was first unveiled in 2012, the new tool enables creators to blur any object in a video – even moving objects.

Facebook Gives Advertisers a Bigger Canvas – The website that opens after a consumer clicks on a Facebook ad is often slow and not always optimized for mobile, but the social network is fixing this problem with a solution called Canvas.

Bonus: Strengthen your Twitter presence by reading Website Magazine’s “How to Host a Twitter Chat.”


Don’t forget to take a look back at the top social news from the start of 2016 with Website Magazine’s January Social Snapshot.


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