Facebook Updates News Feed Ranking
Facebook has announced a new update to its news feed that will impact Pages’ ability to reach their fans with text-based status updates.
According to the social network’s announcement, testing found that Facebook users respond to text based updates from their friends by writing more updates themselves. However, the same is not true for text-based status updates from Pages. As a result, Facebook's newest update to News Feed ranking will treat text status updates from Pages as a different category then text status updates from friends.
“We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types,” the blog post states. “This will help us show people more content they want to see.”
The social network also notes that Page administrators should expect to see a decrease in the distribution of their text status updates, yet they could see some increases in engagement and distribution for other types of updates, such as image and video posts. In fact, Facebook recommends that Pages start sharing links by using a “link-share” (like the example image seen below) so that posts include visuals and therefore obtain more engagement from fans. Essentially, the social network's announcement is just confirming what most Page administrators have known for a while – that image-based status updates perform better than text-based updates.