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Facebook Verifies Justin Bieber (and Others)

Posted on 5.30.2013

If you are sick of sifting through all of the Facebook users named Justin Bieber in order to find the real one, fear no more because the world's largest social network has finally launched verified accounts.

In a move that comes straight from the Twitter playbook, Facebook has rolled out verified Pages to both the desktop and mobile Web. According to the company’s blog, Facebook expects that this feature “will create a better user experience and help increase authentic engagement on Facebook, specifically with celebrities, journalists, government officials and popular brands and businesses.”

Facebook is using a little blue checkmark to identify authentic pages (which looks very similar to Twitter’s verified checkmark). These checkmarks will appear in a variety of places, including next to the name of the Page, when hovering over the name of a Page, in Graph Search queries, in stories about people liking a Page and in newsfeed ads for a Page.

That said, it is important to note that there is no action that Page administrators can take to add a verification badge at this time. Instead, Facebook will automatically be rolling out these little blue checkmarks to the largest Pages that are at the greatest risk of duplication on the social network.

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