Facebook Wants You to Want
Want to hear something cool?
After many months of rumor and speculation, Facebook is finally starting to test a Want button on its site that will allow its one billion users to tag products that they would like to own and save them in individual wish lists that they create. This wish list feature is going to be known as Facebook Collections.
Right now, Facebook is partnering with a handful of retailers, including Neiman Marcus, Michael Kors, Pottery Barn Smith Optics, Wayfair, Fab.com and Victoria’s Secret, to conduct a beta test of the new features.
Starting a few days ago, an elite group of Facebook users will be able to click a button to save those products that they most desire, although not everyone will be clicking Want buttons. Some of them are seeing “Collect” buttons, while others can use Facebook Collections by just clicking the standard Like buttons on products.
The move seems to be an obvious attempt by the social network to make the site even more e-commerce friendly, likely in an effort to increase advertising revenue from online retailers. They're probably hoping this will increase the profitability of the website to better appease their interested (and maybe slightly disappointed) shareholders.
Despite its very limited test run, Facebook does currently have plans to launch Collections for all of its U.S. users in time.