Fast Mover: MSN/Windows Live Shopping Search
Nielsen Online is reporting (http://www.nielsen-online.com/pr/pr_090515.pdf) that the total number of U.S. searches in April 2009 increased 4.4% year-over-year. Google Search holds the number one spot when ranked by total searches, accounting for 5.5 billion total searches, or 64% of all search queries. Yahoo and MSN/Windows Live ranked second and third respectively, but the real story is the growth of MSN/Windows Live Shopping Search.
Search on shopping-specific engines only comprise between one and two percent of all search activity, but MSN/Windows Live Search saw a 615% increase in total visitors and was the fastest growing shopping search provider in April. This increase is, in part, because of the popular and well-received Live Search Cashback program, in which the Microsoft promises to pay consumers back for purchasing products their search engine helped find.