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Faster Response Times from HubSpot and Ifbyphone

Posted on 2.13.2012

For marketers, shorter lead response times are a huge factor when it comes to boosting sales and closing more qualified inbound marketing leads.

However, shortening lead response times can be difficult. That is why HubSpot has partnered up with Ifbyphone to provide users with the LeadResponder app, which enables HubSpot users to quickly connect with and convert qualified inbound marketing leads through voice-based marketing automation.

This app solves the problem that arises after a prospect completes a Web form and then waits for a follow-up response. During this time, sales are often lost, either to competitors or because of a prospect's loss of interest.

But with this new app in the HubSpot App Marketplace, HubSpot users are quickly connected with marketing leads because software automatically notifies an available sales rep after a qualified prospect fills out a Web form. Then the sales rep is given basic information about the prospect and the two are immediately connected.

"This latest addition to the App Marketplace offers HubSpot customers the ultimate marketing automation package by combining a leading inbound lead generation tool with voice-based marketing automation technology," says Irv Shapiro, CEO and Founder of Ifbyphone. "Voice interactions are often a missing link that marketers fail to consider as part of their overall marketing strategy. With Ifbyphone's LeadResponder for HubSpot, sales representatives close the gap in their lead response time, helping them to more quickly convert qualified leads into sales."

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