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Fast Gains AdMomentum

Posted on 2.04.2007

Some noteworthy website monetization news today with the announcement that the Fast's AdMomentum platform will be released later this quarter as a private-label contextual advertising and monetization solution for online media companies, retailers and telecommunications service providers.

There’s no question that search technology and performance advertising have dramatically transformed the world of publishing, but for many publishers the transformation has not paid off as well as it should,” said John M. Lervik, CEO of FAST. “Publishers want to maintain control of their revenue, serving their advertisers and audiences more effectively, and this has been difficult to do with third-party platforms. With FAST AdMomentum, we give that control and independence back to publishers – enabling them for the first time to fully monetize their assets without having to share revenues or risk customer disintermediation.

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