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Favicons Come to AdSense; Will Publisher Earnings Increase?

Posted on 7.28.2013

Performance marketers (affiliate publishers) using Google AdSense have been claiming over the past few years that their revenue has been steadily reduced to an almost unsustainable level. 

While Google has taken the initiative to educate its publishers on the best practices, and has even released a few tools to help (such as the recent local time zone reporting) along the way, earnings remain at all-time lows for many AdSense affiliates. 

That situation may change for the better however as Google has announced the addition of favicons to text ads. 

Favicons are small graphics (typically reserved for the browser address bar on sites you visit) that advertisers can use to brand their website such as a company logo. 

Google, which regularly conducts experiments of this nature, believes the favicons (as a result of its own tests) makes advertisers more recognizable to users - the potential visitors of those ads shown on sites. 

The image below is an example (not an actual AdSense advertisement). Notice the favicons to the left of the URL - under the title. 

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