February #QOTM: Digital Advertising Returns
:: By Allison Howen, Associate Editor ::
The advertising industry is always changing, especially on the ’Net.
To have success with digital advertising initiatives, brands must not only stay up-to-date with the latest trends and strategies (programmatic, native ads, etc.), but they also need to test which channels and formats produce the best return on investment (ROI).
Because of this, Website Magazine is interested in finding out which type of ad campaign, on average, is performing the best for its readers with its February Question of the Month (QOTM):
#QOTM: What type of digital advertising campaign garners the best return for your Web-based business?
To participate and possibly be included in an upcoming issue of Website Magazine, leave your answer in the comments below, along with your name, title and company.