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Feedback 2.0 at Guru.com

Posted on 12.11.2008

One of the issues companies have with managing the endless stream of feedback is that we tend to live in a black-and-white world too often. Instead of seeing things for what they are, we opt for purely objective or purely subjective assessments of things, people, or products.

Freelance marketplace Guru.com aims to change all that with a proprietary feedback management methodology that improves the value of subjective comments or rankings on its site by validating against actual performance metrics.

"Current feedback standards create an assumption of validity predicated on transparency," explained Inder Guglani, CEO and founder of Guru.com. "But as incomplete information and fear of retaliation are introduced into the feedback process, transparency requires objective verification."

Users are able to block some unwarranted feedback but only in proportion to their prior, proven success. While negative feedback is not fully suppressed, its exposure is made more reliably predictive. Objective performance metrics determine a variable blocking rate, or "blocking power," which is calculated for each user in real-time. A seven day review-and-approval period is allowed for assessment of individual feedback records prior to public disclosure.

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