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Fight, Fight Against Cart Abandonment

Posted on 3.14.2011

Shopping cart software 3DCart announced a partnership with email marketing service Listrak to provide its merchants with Listrak's automated Shopping Cart Abandonment Solution. 

Cart abandonment is estimated to cost Internet retailers roughly $18 billion dollars each year, according to Forrester. As it stands today, 7 out of 10 carts are stranded. Merchants would obviously be wise to start developing a strategy to recoup some of those lost earnings. 

Listrak's offering will help 3DCart merchants recapture abandoners via automated email marketing campaigns. The solution incorporates dynamic merchandising to remind abandoners of the items left in the cart and prompt them to complete the transaction. To help recover those lost sales, Listrak’s solution also provides the opportunity for retailers to do a series of messages, test offer and non-offer messages, and incorporate product reviews.

“Our partnership with 3DCart enables us to provide merchants with an automated solution that is easily integrated with the platform and provides immediate impact to the merchants’ bottom line by recouping lost revenue from abandoned carts,” said Ross Kramer, Listrak CEO. “Our focus is on revenue and ROI, and this partnership enables us to provide that for 3DCart clients more easily,” added Kramer.

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