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Final Brand Page Changes for Google+ in 2011

Posted on 12.19.2011

Google+ wants to know who the 50 most important people in your company are; or, at least, the 50 most important people related to social media.

As a present to its users, both brands and regular Joes, Google+ pulled out a few last updates for 2011 in preparation for what should be a pretty successful 2012 for the social network. Arguably the two biggest changes to the product are those that will affect businesses and users: stream noise controls and clearer notifications.

Let's be honest, the Google+ homepage can get really cluttered. Luckily, more observant members of the Plus team noticed this and resolved to do something about it; the result is a stream noise control feature that allows users to determine which of their circles they're most interested in, giving them more control over what is seen in their streams (and how much of it). Circles now come equipped with sliders (think volume control sliders) that let a user determine the amount of material that each circle includes in the general stream.

Also, they company has added sneak previews to the new "Google bar" that sits atop Google-related pages. Now, when users click on their glowing red notification indicator, they'll be able to see what's happening on the social network and determine how interested they are in the material without having to leave the page and go to the content. This notification tab has been upgraded with some other "meaningful improvements," such as letting users see +1s and shares to posts received since they last time they were on.

For brands, Google+ Pages are getting some pretty notable enhancements, as well. Brands can now let more of their employees socialize; before, just one user was given access to a brand page, which can be a big hindrance to some businesses, especially larger, enterprise-level companies. The latest update allows up to 50 moderaters for each Google+ Page.

In addition, notifications are changed so that all of a brand's administrators are aware of activity taking place on the page, including a new metric displayed on the page that tells both administrators and visitors that shows how many people have engaged with the it through +1s or by encircling it.

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