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Finding Patterns in the Clutter

Posted on 6.23.2015

Consumers likes and wants are constantly changing and evolving and in order to keep up with consumers' tastes many companies have begun to leverage powerful analytics solutions to inform marketing decisions. 

SweetIQ, a local marketing platform, has recently announced an integration with Microsoft Power BI, a collection of online services and features that enables users to find and visualize data.

Through the integration SweetIQ has become the sole provider of local marketing analytics feature in the first iteration of the Power BI content pack. Users will be able to view their local marketing analytics in a centralized dashboard that allows them to sync their information with other Power VI data sets. What’s more, SweetIQ’s various sets of local data and analytics will connect with Power BI to help find previously unseen pattern and trends in retail data analytics.


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“We are thrilled to be working with SweetIQ to enable live operational dashboards and analytics with the SweetIQ Content Pack for Power BI,” said James Phillips, coporate vice president of Microsoft’s business intelligence products group. “With Power BI, SweetIQ customers can now monitor and explore their local search listings data directly on a Power BI dashboard. Power BI also delivers the unique ability to combine and correlate data from multiple sources for new business insights.”

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