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Findology unveils Fraud ID

Posted on 8.07.2006
Findology Interactive Media today announced the availability of FRAUD ID, a stand-alone product that alerts online advertisers of potential fraudulent clicks to their pay-per-click ads.  The product was originally built for the company's internal infrastructure and is now available as a customizable service for all advertisers.  FRAUD ID differs from other industry offerings in that it tracks, reports and identifies potential fraud for individual advertisers and agencies across all of their online advertising channels, eliminating the need to work with multiple vendors. The service is available to new clients for a flat fee or as part of a Findology pay-per-click account.

"Click fraud has the potential to destroy the trust between advertisers and publisher networks.  Findology understands that we have to make ourselves as valuable to our advertisers as they are to us," said Jon Waterman, CEO, Findology Interactive Media.  "We establish one-to-one relationships with our advertisers to earn their trust, and work tirelessly to keep our technology ahead of issues like click fraud to ensure that we maintain this trust and protect their advertising dollars."

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