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Fine-Tune Marketing Strategy Through Advanced Consumer Data

Posted on 4.01.2015

Today's companies have a variety of ways in which they can interact and engage with consumers making it imperative that brands leverage a solution that can track their interactions across all platforms and channels.

Offerpop, an engagement marketing software-as-a-service platform, has announced the addition of consumer product data into its platform.

Through the addition of product data, brands will be able to develop detailed consumer profiles as well as perform advanced segmentation and analysis and send consumers highly targeted and personalized marketing messages. To develop their in-depth consumer profiles, Offerpop automatically collects and sorts consumers' social, behavioral and affinity data into dynamic individual profiles over time as consumers continue to engage with brands.

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“Offerpop’s insights offer us the opportunity to adjust our social media and marketing strategy like never before,” said Director of Digital Media & Development at Latina Media Ventures, Dario Lopez. “No longer do we need to rely on multiple third-party services to aggregate and make sense of all of the data from various networks. Not only does this tool save us time, it helps us meet our bottom line.”

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