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Fishing for High-Quality Prospects (Editors Letter)

Posted on 6.30.2013

There are quite a few similarities between lead generation and fishing. A great deal of preparation is required for both, and at times, each requires as much experience, skill and patience. While fishing can be a solitary activity, everyone in a digital enterprise is responsible for hooking leads, whether they’re aware of it or not, from frontline support staff and Web developers to content marketers and advertising managers.

A company’s lead generation efforts, however, won’t be truly productive if all the brand does is acquire leads; they must also focus on engaging those future customers and ultimately converting prospects at a rate which exceeds needs, expectations and costs. Essentially, you can’t just hook leads (fish), you have to reel them in, get them on the boat, and then repeat the process. When you do it well, you’ll feed your enterprise for years to come.

In this month’s feature article, Website Magazine takes readers on a digital fishing trip for new business leads, teaching them how to acquire new customers from the deep waters of the Web. Our editors are ready to serve as your trusted guides to the best spots on the ‘Net to find customers and educate you on how to “gear up” with best-of-breed software, and of course, how to actually reel in and land high-value prospects, getting them hooked on your brand without scaring away the customers your company really needs to survive.

This issue is filled with many more articles valuable to Internet professionals on their journey to Web success. Website Magazine readers will find actionable guidance and detailed information on everyday uses of big data, digital customer service for small business, the new reality of social SEO, the fundamentals of product feeds, resources for learning to code, and much more including 50 of the top analytics solutions available today.

Enjoy this issue of Website Magazine and make sure to visit us on the Web at WebsiteMagazine.com to experience our in-depth coverage of emerging trends, best practices and industry news.

Pete Prestipino
— Editor-in-Chief,Website Magazine
Peter@WebsiteMagazine.com


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ISSUE HIGHLIGHTS

• Mitchell Harper leads readers through the monetization of customer service.
• Michelle Wicmandy introduces best and worst practices of product feeds.
• Allison Howen gets real with CRM comparisons.
• Matt Swan shows how to engage long-tail publishers for better results.

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