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Five Tips To Improve Your Online Store

Posted on 12.10.2008

Five Tips To Improve Your Online Store

Nothing sells itself. When you think about the design of your product pages, and the product descriptions you write, remember, nothing sells itself. I don’t care how desirable the product is, or how great your prices are, you still need to sell to your customer. Your product pictures and descriptions should be created with this in mind. What makes your product great? Why is it a good value? How can it help the customer?

Add a blog to your site. Blogs are as good as gold to the search engines these days. Why? They are content rich and usually useful content. It’s easy, and free, to add a blog to your site. WordPress is a great free blog service that allows you to host the blog on your site, or host it on their servers.

Write articles on your industry. A great way to attract links to your website and position yourself as an expert is to write non-sales related articles about your industry. Sure, you can include a subtle plug for your website, but make it educational, informative, and useful to the reader.

Seek testimonials from your customers. It’s simple to follow up with customers after a sale and ask them to take a brief survey. You should also include a section where they can submit a testimonial. You’re not annoying your customers by sending them an email after the sale; you’re letting them know you care about customer service. You might also get some bad feedback, but that’s the stuff that really helps you improve your business.

Offer free shipping. In the past few years free shipping has become less of a bonus and more of an expectation. Try offering free shipping for a period of time and see how that affects conversions. You may find it more profitable to pad your product price to cover shipping, and offering it free for your customer.

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http://www.thesmallmerchant.com/search_engine_optimization/seo_ebook1.php
Click here to download the full 101 Tips to Improve Your Online Store.

Nick Loeser is President of TheSmallMerchant.com, a Search Marketing company and blog. He has been consulting on ecommerce for over five years. He can be reached at nick@thesmallmerchant.com.

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