Flipping the Enterprise Data Model with Hint
If the data that goes in to your customer relationship management (CRM) system is shallow (or worse, out of date or inaccurate) it does not do much good for your sales team or the revenues of your enterprise.
There are many sales-focused solutions on the market that aim to help provide additional data on prospects, but these offerings are woefully underutilized for the most part. They are still helpful, however, and if sales is your responsibility, it pays to keep tabs on how your CRM is making management of customer intelligence a priority.
One of the leading CRM solutions SugarCRM, for example, just released a debut product from its new Relationship Intelligence product line that will automatically search the Web for personal and company information, and deliver this "intelligence" to customer-facing employees.
The new SugarCRM Hint offering takes the contact details (e.g., email, name, company) for an individual and then automatically searches, tunes, and inputs the rest of the personal and corporate profile details for that contact. Hint essentially does all the work for Sugar users by gathering and analyzing customer intelligence from a range of social data sources so users can quickly and efficiently learn more about their prospects..
"For almost two decades, consumers have used the Web to acquire information in a frictionless, simple and repeatable fashion. Contrast that with today's business applications, where value is directly related to the amount of information provided directly by you and your colleagues," said Rich Green, chief product officer at SugarCRM.
"With Hint, we are flipping the enterprise data model to that of the consumer world and placing more accurate and timely data in front of the CRM user at internet scale. This concept is the foundation of our new Relationship Intelligence product line and is leading the natural evolution of CRM, moving it from being a record of what has already happened to a customer-facing employee's guide to the future."
SugarCRM Hint is compatible with Sugar 7.8 or later and is available for an introductory price of $15 per user, per month.