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Flurry's Web Analytics Tool Gets Update

Posted on 8.08.2011

Mobile analytics and monetization platform Flurry released a new version of it's free Web Analytics tool.

This new update (version 3.0) will focus on audience segmentation, giving site analysts the ability to segment their audience based on usage behavior. For example, audiences can now be broken down into paying and non-paying customers or light and heavy users.

They will also be able to estimate demographic data, like age or gender, for any application using their service.

Flurry has also included new mechanisms that will allow analysts to test how long viewers stay on a website.

According to Flurry, their analytics tools are currently in apps that reach 300 million monthly unique users and tracking approximately 6 billion transactions every day.

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