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Former Bazaarvoice Exec Launches Social Marketing Firm

Posted on 12.20.2010

Former Bazaarvoice chief marketing officer Sam Decker has introduced Mass Relevance, his new company aimed at helping consumer brands effectively use real-time social content to drive engagement on television, web and mobile. Founded by Decker and joined by co-founders Brian Dainton and Eric Falcao, Mass Relevance is targeted toward content and marketing executives who want to activate engaging experiences via real-time conversations, commentary and insights culled from millions of social activities taking place every moment around the globe.

The company combines a cutting-edge social syndication technology that can instantly aggregate, curate and deliver the best content for any context with an enterprise SaaS infrastructure to meet the needs of the Fortune 500. Decker, who will lead Mass Relevance as CEO, is known across the industry as a marketing innovator who pioneered social commerce as a category and delivered measurable results for 1,000 leading brands such as Best Buy, Macy’s and Dell, where he was an executive before his tenure at Bazaarvoice.

Mass Relevance also announced that it has secured nearly $2 million from Floodgate and Austin Ventures in a Series A round of funding, and Floodgate’s Mike Maples, Jr. will take a seat on the Board of Directors. Mass Relevance has attracted significant interest from the venture community and the highly competitive round remains open for a few more strategic angel investors in the media and entertainment industry.

Visit the website for more information on the company, which is based in Austin, Texas.

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