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Formstack Enhances Landing Page Builder

Posted on 8.09.2011

Web based online form builder Formstack has launched additional features to their landing page builder application.

The original landing page builder allowed pages to be built with stylized content, videos, feeds and forms. However, now the application includes A/B testing and a saved content feature.

The A/B testing feature helps choose which landing page converts the best. Conversions can be tracked by things such as form submission or referrer to your website. After the conversion page is set up, Formstack provides the number of impressions and conversions per landing page, to help determine which page is the most successful.

The other new main feature is for saved content. This is most helpful for someone that is creating multiple landing pages. It allows content areas to be copied into new landing pages, which prevents the hassle of re-creating content.

A smaller yet new feature is the ability to view the correct size for a picture on the landing page before you put the picture there. This stops the guess and check method, which also saves a lot of time.

The Formstack landing page builder is meant to be easy and customizable, and although it is a service for paid members, a free trial is currently being offered.


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