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Forrester Report: Digital Experience Technology And Delivery Priorities, May, 2016

Posted on 8.08.2016

Firms Aim To Invest In Personalization, People, And Platforms To Support Web And Mobile Experiences

Platform integration, resources, and contextual experiences are driving 2016 investments everywhere. Forrester surveyed 115 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies in 2016.

What they found is that across the board, organizations’ investments revolve around implementing personalization initiatives, solving people challenges, and assembling digital experience platforms. In this report, Forrester outlines:

  • Why personalized experiences are no longer a nice-to-have in 2016
  • How firms are prioritizing people and investing in culture, process, and skills
  • Why organizations’ need to focus 2016 platform investment on content, data, and integration

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