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Forrester Research: Your Digital Experience Technology Strategy Starts With A Customer Journey Map, December 2015

Posted on 2.17.2016

Forrester reveals the top 3 investments that firms make in customer experience are all in digital. This means that any investments you make in digital experience technology should be fueled by your digital experience strategy.

This report covers how to define your digital strategy and align the technology that drives a great customer experience, including:

  • 3 actions to take to improve customer experience
  • 4 factors your technology strategy should focus on
  • Selecting technology for future agility



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