Four Quick and Simple Usability Tips For Affiliates
Being an affiliate marketer is a tough calling. You've got virtually everything going against you - networks take a portion of the revenue you generate for the merchant, merchants often treat you like third-rate employees and the search engines? Don't even get me started. That's why developing the best, most usable sites is a must-have for every serious affiliate. Let's look at a few quick and simple usability tips for affiliates and their websites.
- Let A Tagline Define You
Think of a tagline as your own personal mission statement - something which describes what you do and how you intend to do it. With just a few seconds to capture visitor attention, it is imperative that you make what you do absolutely clear. There is no better way to do that than by including a tagline.
- Search Is The Answer
Site search is one of the best way to keep users interactive with your site content - not to mention your brand. Making a site search prominent on your website (placed clearly at the top of a site for example) will give users confidence that you've got a lot of content for them to go through and will help you to quickly establish trust. Website Magazine will be highlighting a few of our favorite site search providers in the February edition.
- Use Graphics and Images Sparingly
Often times we fall prey to the idea that pictures are worth one thousand words. If one picture is worth one thousand - so the logic goes - a ten-thousand word post or article could be developed with just ten photos. While images and graphics are helpful, they tend to slow down Web pages and more importantly take the focus off of the most important part of every page - the call to action.
- Make Content Easy To Read
You might use header tags for the search engine optimization benefits they provide, but the real value is to the readers of your content. Content which can be scanned and placed in descending order of importance is good for both users and search engines.