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Foursquare App Focuses on Personal Recommendations

Posted on 8.05.2014

Users are enamored with apps.

In fact, users are so enamored with apps that they have downloaded more than 50 billion apps in Apple’s App Store alone.

Foursquare, most commonly known for its “check-in” feature, has released their completely redesigned app.

With this redesign, Foursquare is aiming to be more of a personal recommendation app than a social meet-up app like its counterpart Swarm. This is further evident by the deletion of their check-in feature.

Once the app is downloaded it constantly sends information about where you are to the company's servers to learn each user’s habits. Users can also manually enter their likes and interests to help the app to personalize recommendations quicker as well as follow friends and experts which will automatically clue Foursquare into the user’s interests.

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The new Foursquare app also lets users write quick reviews or tips for fellow users which include a quick written section, a quality rating and a relative cost symbol ($ is the cheapest and $$$$ is the most expensive).

On their blog Foursquare states, “Our phones should learn about us – our tastes, our social connections, and our preferences. And, using what they know, they should help us better explore the world around us. If you love vintage clothing, it should tell you that there is a hidden gem nearby….

“We built the all-new Foursquare to realize this vision. The world is a beautiful place full of all sorts of amazing experiences, and our phones should help guide us to them. We’re releasing it today, and can’t wait for everyone to experience it.”

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