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Fraud Protection for Affiliate Program Software

Posted on 2.08.2009

Affiliate network Share Results has made several important upgrades to its affiliate marketing software aimed at providing merchants greater control over their marketing campaigns. The new features will extend to both merchants within the affiliate network and those powering their own standalone program with the Share Results software.

The new version (4.5) of the Share Results affiliate marketing software most notably includes a new fraud alert tool, which allows merchants to keep track of fraudulent activity and manage accounts suspected of fraud. Affiliate managers will be able to see which affiliates have been flagged for suspicious activity - a valuable boost to aid in monitoring the performance of publishers/affiliates.

Two other tools/features from this release include a new Deep Link tool, which allows affiliates to customize landing-page URLS for individual creatives, and co-branded pages, which provide merchants with the affiliate to include a "variety of new fields that can be customized" in order to target affiliates for their programs.

"These new features offer merchants partnered with Share Results more control over their marketing efforts," said Nicky Senyard, CEO of Share Results. "While the new features allow merchants to increase ROI, the new co-branded pages offer our network partners more control over their recruitment."

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