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Sunday Special: E-Commerce WordPress Themes

Posted on 10.01.2011

One of the largest providers of themes for WordPress sites, WooThemes, has launched WooCommerce, a new plugin that offers WordPress users a library of various integrated themes for their e-commerce websites. Of course, there are plenty of other (and sometimes free) options for e-commerce themes on WordPress that users could also consider. After all, having the right theme can make all of the difference in luring consumers to your site, fostering engagement and making conversions.

So, here is a list of 10 more WordPress themes for online merchants to consider:

This is the simplest of e-commerce plugins for WordPress. It's very clean and easy to navigate and the designs can be customized; it also offers over 20 different store layouts. Other features include built-in tools for affiliate stores, advertising slots and shipping/tax/weight/promotions/coupon codes, the ability to sell ebooks and digital downloads and easy-to-use shopping baskets, checkout pages, contact pages and member accounts.

Sport & Grunge
Perfect for extreme sports athletes or alternative rockers, Sport & Grunge by ThemeForest provides users with a simple shopping cart and newsletter plugin, as well as seven custom widgets to do things like make product specials, allow newsletter subscriptions, view a cart and more. It also comes with a built-in contact form. You can write up custom post types for products and add them to the news/blog that the theme also provides. There's also a feature where it automatically greyscale hovers over home-page buttons.

Sofa SuppaStore
If you're feeling a little sporty, and by that I mean you sell sports equipment, Sofa SuppaStore is a great option for your e-commerce store. Another ThemeForest design, this plugin provides some neat and unique features such as Stock Inventory Manager and Order Tracking. It's also totally compatible with PayPal and mail orders, comes with 11 built-in widgets, a newsletter feature and the ability to define the shipping price for each product or by country, or both, and gives you the option of multiple home-page layouts.

This is a very quaint theme from Elegant Themes that is perfect for selling unique and classy decorative items. Heavy on the pastel, this attractive theme was designed to work with major WordPress e-commerce plugins like WordPress E-Commerce, Cart66, Shopp and eShop. The real appeal of this appealing theme is its design customization abilities, offering a seemingly limitless array of color schemes, numerous font options and the ability to adjust header and body text independently of one another. You can also add user and author ratings to products.

Mimicking the style of major clothing retailers like The Gap or Macy's, Emporium is a sleek and simple theme for your e-commerce store. Complete with a built-in shopping cart with an affiliate module, this theme makes it easy to sell regular products or digital goods. It also works well if you just want to have an online catalog. Emporium lets users manage tax percentages on products, provides multiple payment gateways (like PayPal, Google Checkout, WorldPay and more), has order management capabilities and allows for guest checkout.

Kakileema is a quirky, fun and simple design that is perfect for clothing and accessory retailers focusing on a younger, more artistic crowd. It comes integrated with the WordPress E-Commerce plugin. It comes with a sleek header to define your brand, provides a great visible section for new products and gives easily acessible category sections. It also shows users a "recently viewed" column on the product page that will allow them to quickly and efficiently return to old products that they have checked out.

Full disclosure here, this is one of my favorite themes on the list. It's got a really attractive, sleek look that could fit a wide variety of possible online stores. It's different because of its three-column layout that offers information and widgets on the left, product pictures, names and prices in the middle and featured products and other widgets on the right. You also get logo and theme-style customization options, so you can change a lot of the text and colors and really make it your own. Unfortunately, it's only integrated with the Cart66 plugin for physical products and the PulleyApp plugin for digital products.

A great theme with an unoriginal name, Store has a graceful look that comes with built-in e-commerce features, so you don't need any extra plugins to use it. It offers various types of shopping cart options such as "Add to Cart," "Buy Now" or "Send Inquiry." Other features include multiple shipping options and payment gateways, coupon codes, user registration, a catalog mode and order management options, among many others. You get to choose from four distinct color schemes and the main page is almost totally customizable to best suit your business.

Velvet Sky
Velvet Sky is a really gorgeous (and free) WordPress store theme that is perfect for selling fragrances or other high-end products. It's layout is based on a scrolling, horizontal menu with a smaller, horizontal menu below it that shows featured and/or new products. You can totally customize this homepage. It also supports guest checkouts, categorized products views, detailed product pages and a sorting function.

Lets say you've developed a bunch of sweet apps, but you just don't have any way to get them into the hands of users. Never fear, AppCloud is here. This free theme is super clean and simple, although very professional-looking. You're able to categorize the view of products and product search using a variety of filters, such as Most Downloaded. It can also be used to sell various "gadget products," and its soft blue and white color scheme is a great way to calm customers and keep them focused on your products.


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