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From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It

Posted on 8.18.2013

All online retailers experience significantly high shopping cart abandonment rates. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back. For this white paper, we examined the carting experience and follow-up email strategies of 100 retailers.

You'll discover:

  • Top reasons shoppers abandon online purchases
  • Analysis of post-abandonment email strategies
  • Recommendations for maximizing conversions


Sponsored by Bronto

 

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