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From Batch & Blast to Individualized Emails

Posted on 9.26.2016

E-Commerce personalization solution Reflektion has launched a platform that will deliver individualized content in retailer email campaigns.

The solution essentially extends the merchandising experience offsite to the shopper's inbox by embedding individually relevant content to each email recipient. The company is reporting significant improvements in click-through and conversion rates, as well as revenue per email (RPE) increase of 12 to 18 percent.

In addition to complementing Reflektion's existing portfolio, which all leverage the historical preferences and current intent for individual shoppers the new Email solution works with all major Email Service Providers (ESPs) such as Oracle Responsys, Salesforce ExactTarget, Selligent's StrongView, and Vero, to add individualized content to email without requiring a separate integration. Reflektion has also partnered with Bronto (owned by NetSuite), the premier email marketing provider used by more than 1,400 brands worldwide.


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Reflektion's email content solution requires only 4-6 weeks for ESP integration and afterwards individualized campaigns can be launched in minutes. Marketers can immediately see the campaign results through an in-depth portal offering real-time insights into campaign performance, more granular merchandising controls, and other key data to improve future campaigns.

"While retailers' websites have become increasingly sophisticated, email -- the one marketing channel customers view regularly -- has remained in the old 'batch and blast' phase. We see a significant opportunity to reverse this trend by extending our Individualized eCommerce platform to shoppers' inboxes," said Sean Moran, CEO of Reflektion. "Merchandising the most individually relevant products through email increases conversion rates and accelerates reactivation -- critical objectives for retailers battling for market share."

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