From Online Ads to In-Store Visits
Businesses that advertise online and require offline action have been struggling over the past few years as attribution has been incredibly difficult. That's starting to change.
Location intelligence solution xAd announced a partnership with marketing data technology AdMaster to provide its clients a measurement solution that will link mobile campaign delivery to in-store visits.
The AdMaster Store Visitation Measurement in xAd leverages AdMaster’s online ad campaigns measurement technology alongside xAd’s Blueprints technology, providing advertisers an opportunity to measure the reach of their mobile campaigns and understand how campaign delivery influences store visits based on actual foot traffic data.
“Accurate measurement solutions are critical in helping brands understand how advertising impacts sales, particularly in the relatively new and fast-growing sector of location based advertising,” said Dipanshu Sharma, the Founder and CEO of xAd. “By collaborating with AdMaster, we can provide trusted measurement ROI metrics based on store visitation. We believe xAd and AdMaster will help to establish a new standard for offline measurement while helping advertiser to create more precise and measurable campaign delivery.”